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	<title>Style.am .::. the online directory of Armenian Fashion; Fashion, Fashion Shows, Fashion Designers, Fashion Events and more &#187; Viktor &amp; Rolf</title>
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		<title>Diesel buys Viktor &amp; Rolf</title>
		<link>http://www.style.am/int-fashion-news/diesel-buys-viktor-rolf</link>
		<comments>http://www.style.am/int-fashion-news/diesel-buys-viktor-rolf#comments</comments>
		<pubDate>Sat, 26 Jul 2008 07:26:22 +0000</pubDate>
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				<category><![CDATA[Fashion Blog]]></category>
		<category><![CDATA[Int Fashion News]]></category>
		<category><![CDATA[Diesel]]></category>
		<category><![CDATA[fashion news]]></category>
		<category><![CDATA[Viktor & Rolf]]></category>

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		<description><![CDATA[Who knows if this will be a bad move for them &#8211; but right now, it can only make them bigger and help them through a difficult economy in 2009: Renzo Rosso, the Italian industrialist behind Diesel, has acquired a majority stake in the Dutch designer firm with ambitions to build it into one of [...]]]></description>
			<content:encoded><![CDATA[<p><a class="highslide" onclick="return vz.expand(this)" href="http://www.style.am/wp-content/uploads/2008/07/viktor-and-rolf1.jpg"><img class="alignleft size-medium wp-image-177" title="viktor-and-rolf" src="http://www.style.am/wp-content/uploads/2008/07/viktor-and-rolf1-205x300.jpg" alt="" width="205" height="300" /></a>Who knows if this will be a bad move for them &#8211; but right now, it can only make them bigger and help them through a difficult economy in 2009:</p>
<p>Renzo Rosso, the Italian industrialist behind Diesel, has acquired a majority stake in the Dutch designer firm with ambitions to build it into one of the &#8220;top reference fashion houses of the future.&#8221;</p>
<p>Financial terms were not disclosed, but Rosso told WWD that he plans to make major investments to bolster the duo&#8217;s ready-to-wear business, add licensed products such as eyewear and jewelry and open freestanding stores in high-visibility locations.</p>
<p>&#8220;It&#8217;s a new chapter to start building on the brand and to focus on creativity,&#8221; said Rolf Snoeren who, with Viktor Horsting, began staging fashion performances in Paris in the Nineties, ultimately launching a couture collection in 1998 and rtw in 2000. &#8220;We needed to team up with a strong partner to realize our dreams.&#8221; <span style="color: #808080;">&#8230;by fashionising</span></p>
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