Diesel buys Viktor & Rolf

July 26, 2008

Who knows if this will be a bad move for them – but right now, it can only make them bigger and help them through a difficult economy in 2009:

Renzo Rosso, the Italian industrialist behind Diesel, has acquired a majority stake in the Dutch designer firm with ambitions to build it into one of the “top reference fashion houses of the future.”

Financial terms were not disclosed, but Rosso told WWD that he plans to make major investments to bolster the duo’s ready-to-wear business, add licensed products such as eyewear and jewelry and open freestanding stores in high-visibility locations.

“It’s a new chapter to start building on the brand and to focus on creativity,” said Rolf Snoeren who, with Viktor Horsting, began staging fashion performances in Paris in the Nineties, ultimately launching a couture collection in 1998 and rtw in 2000. “We needed to team up with a strong partner to realize our dreams.” …by fashionising