Vogue Italia: 10,000 more copies of “All black Issue”

July 19, 2008 by edufashion

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Quick, name what geeks and fashionistas were lining up for this weekend. The new iphone and the “All Black” Vogue Italia Issue.

Condé Nast prepped accordingly for the increased consumer curiosity surrounding the themed issue, where Steven Meisel shot the likes of Naomi Campbell, Alek Wek, Jourdan Dunn, Liya Kebede, Veronica Webb and upcoming names like Sessilee Lopez and Toccara Jones.

A spokeswoman for Condé said the company increased newsstand distribution of the special issue by 40 percent in the U.S., and will reallocate Italian copies earmarked for returns to the U.S. The company will also print another 10,000 copies to meet the demand for the issue.

“Franca Sozzani is a brilliant editor whose courage and originality never cease to astonish. Working in collaboration with Steven Meisel she has produced a groundbreaking issue, which in a small way, changes the world. I am very proud of it,” said Jonathan Newhouse, chairman of Condé Nast International.

Ironically, Vogue Italia wasn’t available at the two places most likely to carry the issue — the Hudson News at Condé Nast’s headquarters at 4 Times Square and the newsstand at Condé’s satellite offices at 750 Third Avenue did not carry the issue on Friday. Store clerks at both locations expected to have copies by Monday.

An obvious collectors item.

source by vivremagazineonline


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