Fashion Road Competition Info

November 30, 2010

The British Council is delighted to announce the launch of the Fashion Road: Dialogue across Borders project and invite Armenian fashion designers to submit their applications for participation in the project. This two year collaborative project is aimed at promoting intercultural dialogue and cross-border collaboration through which fashion designers from Armenia and Europe will look into the past for ideas and inspiration. They will study traditional costumes of Armenia, UK, Germany, Romania, Denmark and Czech Republic, explore the role of those costumes in contemporary society, how people associate memories with clothing and how they preserve these memories. They will also explore how tradition is embraced in a contemporary culture and how this can be done in new and innovative ways. Key to this project will be for the designers to view clothing in a cultural context and use modern technologies and approaches to present their interpretation of the countries’ culture and identity.

The project has been funded with support from the European Union.

For the first time members of EUNIC (European Union National Institutes for Culture) – the British Council, Goethe-Institute, Institutul Cultural Român, the Danish Cultural Institute, and the Czech Centres will implement a joint project in Armenia. The partner in Armenia is the Armenian Fashion Council.

Programme structure and dates

The following activities will be organised through the project:

Five fashion designers will be selected in Armenia and one from each participating European country.
International seminar will be launched in May 2011 with the participation of fashion designers and experts from the European countries and Armenia. The seminar will be followed by the master classes organised for design students and young professionals.
Residencies will be organised for the European designers in Armenia. Armenian designers will be paired with the designers from the European countries and visit corresponding European countries for their residencies.
Each pair will work collaboratively to produce 4 pieces for the general collection of the project (overall 20 pieces) reflecting the cultural heritage of Armenia and the European countries in their art works.
An exhibition will be developed to showcase the collection of the designers which will tour in Armenia and in 5 European countries.

Candidate Profile

The British Council wishes to recruit high-flying mid-career fashion designers who have creative mind and bright imagination, are interested in cultural heritage and incorporation of national traditions in fashion design, and are open to cross-cultural cooperation and collaborative work. The applicants should be eager to continue developing their career in fashion design.

The main selection criteria include:

Mid-career professionals
Degree in arts and/or fashion
Participation in vocational training courses in or outside Armenia
Minimum 2-3 years of work experience and MUST be in the fashion design field at the moment of application
Established portfolio including ready made cloths as well as including some works incorporating cultural/ethnic elements (not necessarily Armenian)
Intermediate level of English
Clear understanding of the fashion design field, trends and developments
Good team players with a desire to work with and learn from other participants
Able to commit 2 years to the project

The following criteria are not required but will be an asset:

Participation in collaborative projects/initiatives
International experience
Participation in fashion design contests, shows, festivals
Good presentation skills and confidence in speaking and presenting themselves
Basic IT skills and ability to communicate by e-mail and social networks

How to Apply

The deadline for submitting the application package is 28th December 2010 (by 17:00). Please check the British Council website for working days and hours if you would like to visit us. Please NOTE that late and incomplete applications will not be considered.

The application form (MS Word file) you can download from here.

The full application package should include:

Application form completed in English only (please send the electronic copy to the British Council through and submit the hard copy with the original signature along with the supporting documents)
Recent passport size photo attached to the application form
Copies of diplomas/certificates/awards
Evidence of participation in fashion events (if applicable)
Three to five copies of samples from the portfolio, ideally demonstrating the use of ethnic and national elements in the design

Shortlisted candidates will be invited for interview in English in mid-January.

Final selection of candidates will be concluded by the end of January 2011.

Please send all the enquiries to Hermine Grigoryan.

Yerevan Street Style Fashion

September 14, 2009

Recently Armenian popular fashion blog has posted the Yerevan Street Style Fashion September review. It is the first post in StreetStyle category, and only women street fashion was reviewed. Following the comments the visitors mainly requests review also for men street style fashion. more on this at StyleBlog.Am

Anush Semerjyan – art as a passion

April 17, 2009

Anush Semerjyan

Anush Semerjyan is an Armenian fashion designer based off of Los Angeles. Upon receiving her bachelors degree from The Art Institute, Anush started her clothing line ANUSH DESiGNS in 2008. Her line mostly features t-shirt designs which include both trendy and Armenian culture inspired Graphics. Her drawing and painting background inspires her to elaborate her love for art into her fashion designs, thus making her a unique designer. One of Anush’s greatest accomplishments was becoming an author at the age of 21 when she published her Men’s Fashion Illustration book, MALE MEN.

Anush Semerjyan was born in Armenia on November 21, 1985.

Her family and she moved to Los Angeles when she was only five years old. She first started drawing puppies and cartoon figures and soon was placed into an Armenian Art Class. Although she went to art classes, she developed her skills by herself when she started being creative with her work, and drawing human figures.

Since art was going to be a career for her, she lost in touch with education. Yet, when she came before the Art Instruction Schools (AIS) in Minnesota, she developed fundamental skills and was informed that without a high school diploma, her future would not be successful. She was motivated to earn her high school diploma and began submitting her artwork to many contests. She earned a Bank of America Award in Art, several merit awards in art, and won an Annual Finalist Award in a competition at AIS.

Kevin Costner: Pencil on Paper By Anush SemerjyanFurthermore, in 2004, she received a Certificate in Fundamentals of Art when she completed her studies from AIS. Alongside AIS, she also attended high school and advanced her talent by designing the logo on her Senior Class Shirt, designing a Winter T-shirt for the school basketball team, and was voted Most Talented amongst her senior class. During high school, she began to familiarize herself with oil painting, acrylic, gouache, and charcoal. Her work further developed when she employed pointillism and cross hatching in her drawings and paintings.

After high school, she enrolled in the Art Institute and began her studies in Fashion Design. Her work was extremely superior; therefore, the institute gave her a position as a lab insrtuctor for Fashion Illustration, Drawing, Construction, Photoshop and Illustrator.

Singer SAKO, t-shirt by Anush SemerjyanShe enrolled in a Talent Contest at her Institute and won the award for her exquisite portrait-painting of herself , and her two siblings. Her portrait of a eighth year old boy was chosen to be featured at the Artiface Gallery Show.

Afterwards, she decided to collaborate her love for drawing and illustration into one piece of work by publishing a book of her own. She first initiated her work by sketching male figures and elaborating them with fashionable clothes, masculine poses, drapery, and colorful tones via Adobe Photoshop. In 2007, Anush Semerjyan’s Male Men  was published and ready for sale.  In 2008, she completed her studies at The Art Institute by receiving a Bachelors Degree with a 3.9 GPA.

Anush Semerjyan resides in Los Angeles with her family and considers art to be a passion, career, and a hobby.

Fashion reFRESHing for Eurovision

March 24, 2009

Inga Anush Arshakyan Fresh Art Eurovision

The famous Russian trio Fresh Art will be working on the Inga & Anush Arshakyan (Armenia) sisters’ image and stage performance in the Eurovision Song Contest 2009. During their trip to Moscow, the sisters had a photosession for 2009 working with Fresh Art.

It’s confirmed that the sisters’ image and stage performance design will be made by Fresh Art. Inga & Anush visited Moscow and during the visit they had a photosession made by Fresh Art. During their visit to Moscow the sisters had an interview with and said: [Read more]

Fashion Council members at Graduation defile

July 17, 2008

On May 17-18th graduate students of fashion design faculty at Yerevan State Academy of Fine Arts demonstrated their graduation collections.
Among them were young member designers of Armenian Fashion Council Margarita Sargsyan, Ani Melikbekyan, Anoushik Mayilyan, Janna Katunyan, Anna Cherkezyan. All of them got excellency marks for their collections.
From retro inspired themes of  20’s and 60’s fashion to urban styles inspired by disco ballerina, rock and gothic culture,  ethnic styles and  tribal motives enspired by egyptian mummies and Armenian folk –  the new collections had a strong sense of fashion trends and artistic approach. 
All designers are young ladies making their first steps into fashion industry, with some of whom contracts are already signed for developing commercial lines.

Arevik Simonyan in Russian Fashion Week SS08

July 11, 2008

Armenian Fashion : Arevik Simonyan RFW ss08Arevik Simonyan – the Armenian fashion designer representing Kivera Naynomis brand, had her debut runway show at Russian Fashion Week with spring-summer 2008 collection.

This first on RFW podium Armenian collection was presented on a stage covered with national handmade carpets and under the sound of folk drum music. In contrary to the national style interior, the collection had the sense of European sophistication and elegance.

In this very feminine collection Arevik presents the ideal image of her heroine – unpredictable, mysterious, powerful, but at the same time very delicate and feminine. Day and evening dresses in silky satins and draped fine jerseys of saturated colours, pale pearly floating skirts and pleated blouses, violets, pinks and olive shades on taffeta and jersey combinations. [Read more]

Wedding Collection 2008 by Lilit Margaryan

July 10, 2008

Wedding Collection 2008 by Lilit MargaryanWith the support of Armenian Fashion Council, fashion designer Lilit Margaryan has organized the photo session of her new Wedding Collection 2008.

Dresses in the new collection are both ingenuously romatic and glamourous, flirty and dramatic, saturated with handbeading, lace embelisshment, 3D florals and sophisticated draping. Full skirts with sheer lace corsetry have some retro sense, elegant body cons with extra long trains remind of a mermaid. From snow white to creamy, pearly and peachy colours the fabrics are enreached with decorative ornamentation. Bridals are layered and sculptures in imaginary shapes while evening gowns, in silver, black, turquoise, are curvilinear, accentuating eternal femininity peculiar Lilit’s designs.

Photo session took place at Golden Palace Hotel’s Presidential Suite, and we want to thank the management of the hotel for their support and patience.

Golden Palace

The Wedding Collection: images © of Armenian Fashion Council