Since the launch of her first collection in 2002, she has worked as free lance designer for brands like Calvin Klein, Liz Claiborne, DKNY Jeans, Ralph Lauren, Victoria Royal, Vera/Vera Wang and many other world known companies.

Today she has her own company Tamara Pogosian LLC, based in NY and continues to bring her designs into life. As she said once at one of her interviews: «I had wanted to be part of this world, the “fashion world” since I was 12-years-old….. I hope that I will have the opportunity to dress more women & men worldwide because I am as passionate about designing as I was when I first started».

Tamara’s  works have been featured in many world known magazines and publications so far. Her spring-summer 2009 collection presented in NY was another proof of her talent and successful cooperation with a prestigious company Porsche.

Designer: Tamara Pogosian
Makeup: Diana Manzanares
Hair: Gianina Contin
Photographer: Christel Bangsgaard

see photos at StyleBlog.am

The September Issue

And even though Anna Wintour herself has probably seen the movie several times by now, with all the premieres and whatever private viewings she’s enjoyed, the editor–cum–movie star waited in line like a normal person to buy a ticket and see the movie in the theater. Gawker has a picture of her waiting in line, wearing cropped skinny jeans, beige flat loafers, sunglasses, and her perfectly tailored Fashion’s Night Out T-shirt. Anna Wintour: queen of fashion, borough visitor, and now guerrilla marketer! Maybe she’ll hand out Fashion’s Night Out flyers in Times Square during her lunch break? Twitter? She really is one of the people.

source NYmag

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COVERING THE WINNERS AND LOSERS: Beyond the cover lines and the fashion credits, there’s that celebrated face that can make or break a magazine’s newsstand sales. And if that face is a brunette with a handsome husband and a family the size of a farm team — or wife of an international soccer star — chances are she helped sell the most magazines last year.

A search of numbers from the Audit Bureau of Circulations found that Angelina Jolie, Victoria Beckham and Lauren Conrad were among the most salable cover faces for fashion monthly titles in 2008, while Nicole Kidman, Carrie Underwood, and Rachel Weisz were the least. That said, the losers shouldn’t bear the entire burden: Several of the worst-selling issues fell in January, which is typically a soft month for newsstand sales, or around the holidays, when consumers were dealing with more pressing economic concerns.

At Vogue, the October issue with Weisz on the cover was the magazine’s poorest seller, with 276,000 copies, while September, unsurprisingly, was Vogue’s best seller at 559,000 copies. The fat fall fashion issue featured Keira Knightley. At Elle, Beckham was the title’s best-selling subject last year. Her January cover sold 413,000 copies. The worst was December’s Underwood, registering 253,611.

Jolie’s July cover of Vanity Fair and her November cover of W were the titles’ best sellers for the year. Vanity Fair’s July issue sold 504,785 single copies, while W’s November issue moved 78,000 issues. “Grey’s Anatomy” star Katherine Heigl was Vanity Fair’s slowest seller, selling 314,000 copies in January. Hilary Swank was the worst performer for W, compounded by the January timing, selling 27,000 on the newsstand.

In Style’s March issue with Desperate Housewife Eva Longoria Parker outsold the rest of the year’s copies, with 888,912. The underperformer was July with Anne Hathaway at 585,170 issues. Marie Claire’s best seller was July, thanks to the magazine nabbing the stars of “Sex and The City”?’ for its cover as the movie hit theaters. The issue sold 440,948 copies. The December issue featuring Jennifer Connelly was the worst performer, with 191,000 copies. Harper’s Bazaar sold 213,195 copies of its March issue when it put bad girl Lindsay Lohan on its cover, but Drew Barrymore didn’t fare as well. Her November cover sold 119,501 copies.

Lucky’s September issue also sold best for the shopping magazine — repeat cover subject Milla Jovovich sold 336,000 issues. But its June issue with Amanda Peet registered 205,copies. At Glamour, Jessica Simpson’s June issue sold 775,000 issues, Glamour’s best of the year. Kidman was not as appealing: Her December cov

er s000 old 460,000 copies — the worst single-copy sales in recent history for the title. Cosmopolitan sold nearly 2 million copies with Scarlett Johansson in August. But while country-music-singing Simpson fared well for Glamour, she was Cosmo’s w

orst seller for the year when she appeared on its December issue, which sold 1,565,128 copies.

Though Longoria Parker and Johansson were best sellers for In Style and Cosmopolitan, they fared the poorest for Allure. The duo fell victim to the economic downturn: They appeared on the November and December issues of the beauty title, which both sold 190,000 copies each. Allure’s best seller? Beckham once again — her August cover sold 273,000 copies.

“The Hills” star Conrad was the best seller for Shape, selling 447,969 copies in January, and Jennifer Lopez was the best seller for Self in September (376,000 copies), as the mother of twins was training for her first triathlon. But fewer readers were interested in Renée Zellweger and Kelly Ripa. Zellweger was Self’s worst seller in October, selling 254,000 copies. The November issue of Shape, featuring Ripa, sold 258,200 copies.

— Stephanie D. Smith

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Swarovski is no stranger to the watch category. About 10 years ago, the firm launched a collection of fashion watches, but considered it a supplement to the jewelry as opposed to a standalone product.

“When we entered the category the first time we saw relative success, but only distributed them in our own stores,” said Robert Buchbauer, global leader of Swarovski’s Consumer Goods Business. “The first collection was really  onsidered an add-on to existing jewelry products and they sold pretty well. But then we said, ‘What if we really played by the rules of the watch industry in the future and came up with a nice, credible collection for independent watch distribution?’ Our brand is definitely capable of carrying the category forward and what we have now we’re very confident about.”

The centerpiece of the line is the Octea Sport, a stainless steel sporty style with a quartz calibre movement. Each piece features crystal facets and accents for which the brand is known. Swarovski is banking on the accessible price points, ranging between $500 and $1,000, noting its relatively untapped place within the category.

“We entered a range where you do not see too many offerings, we did thorough research and it’s a nice, wide place to be, which is great especially in this economy,” Buchbauer said.

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It was certainly meant as a last-stand fin de siècle blast against the predicament in which fashion, and possibly consumerism as a whole, finds itself. The set was a scrap heap of debris from the stages of McQueen’s own past shows, surrounded by a shattered glass runway. The clothes were, for the most part, high-drama satires of twentieth-century landmark fashion: parodies of Christian Dior houndstooth New Look and Chanel tweed suits, moving through harsh orange and black harlequinade looks to revisited showstoppers from McQueen’s own archive.

The romantic side of McQueen’s character, which rises intermittently in deliriously beautiful shows like his recent tribute to the Victorian empire, was emphatically in abeyance. This is a designer who has drawn so much poetry out of the past, yet this time his backward look appeared to be in something like anger, defiance, or possibly gallows humor. Some of the pieces, like a couple of swag-sided coats, seemed to be made of trash bags, accessorized with aluminum cans wrapped in plastic as headgear.

Nevertheless, however frustrated McQueen may be by the state of commercial fashion, he was not really in absurdist rip-it-up mode. Whatever else is gnawing him, this is a man who will never compromise on construction and craftsmanship. This season, he’d noticeably forgone his typical carapace corsetry, making for slightly easier shapes, like boxy jackets, airy gazar dresses, and a fringed dogtooth sheath. For McQueen’s faithful, there were also fiercely tailored coats, nipped in the waist and picking up on biker quilted leather and big-shouldered silhouettes. Evening-wise—sans the drag-queen makeup—there was a slim, black paillette homage-to-YSL wrapover dress with a red-lined hood that would stand up as elegant in any company.

Ultimately, for all the feathered and sculpted showpieces that must have taken hundreds of seamstress-hours to perfect, this was a McQueen collection that didn’t push fashion anywhere new. Yet that seemed to be exactly one of the things he was pointing to: the state of a collapsed economy that doesn’t know how to move forward.

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According to Dior president and chief executive officer Sidney Toledano, the crisis will only speed up a trend the French firm already spied: a widening gulf between ultraluxury players and also-rans.

“What we have done the last two years is consolidate our position at the summit of the luxury pyramid,” Toledano said. “It was the right choice. You either choose to be at the top, or down.”

Dior was prescient in another way: In marking its 60th anniversary last year, the fashion house and its couturier, John Galliano, tuned into the house’s codes — from the famous “bar” jacket to the cane-work print — and turned up the volume on its heritage via products and advertising. In the midst of a glut of “It” bags and shoes, “we were foreseeing that the customer might be saturated with the offer, and that they would at one point return to the strong players,” Toledano said in an interview in Dior’s stately gray offices on the Avenue Montaigne. “I think the crisis will accelerate this momentum.”

“In a time of uncertainty, it is a time for decisiveness and for conviction. It is the time to turn to brands you know and can trust,” Galliano agreed.

Toledano declined to divulge figures, but said the more luxurious store concept and upscale product offer has boosted the company’s “average basket” and that Dior has gained market share in handbags priced over 1,000 euros, or $1,250 at current exchange.

In May, the house will shoot a second batch of ads for the Lady Dior handbag featuring Oscar-winning actress Marion Cotillard, depicted in the first episode clutching the lace-like metallic grid of the Eiffel Tower, the purse slung on her arm etched with a similar pattern. (Also coming out soon on Dior’s Web site is a mini-movie with Cotillard devoted to the making of the campaign.)

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• Financial crisis vs Moscow Luxury
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“We’ve noticed a 30 to 40 percent fall in sales,” said Irina Bytchkova, the manager of a Celine store being renovated.

Other firms say once-explosive growth has simply leveled off. “At the moment, there’s no decline in sales. We’re flat, there’s no movement up or down,” Alla Verber, vice president of prominent franchiser Mercury Distributor, said of the upscale Tsum department store, which Mercury also runs. She added: “We’re going to be less aggressive in spring-summer. We’ll decrease our orders by 20 percent.”

A Tom Ford store scheduled to open this year has been delayed, but Lisa Schiek, director of communications for the firm, said it was unconnected to the financial crisis. A Versace flagship also has been pushed back, though the company declined to comment on the reason.

Since late last year, Moscow has been a magnet for foreign firms. Stella McCartney, Alexander McQueen, Lanvin, Diane von Furstenberg, Emporio Armani and Boucheron, among others, as well as the homegrown Igor Chapurin and Alena Akhmadullina, have opened new stores here. Executives were in rapture over Russians’ love of luxury and exclusivity, and the expansion possibilities in a country that spans 11 time zones.

It’s not only boutiques in Moscow that depend on Russian luxury shoppers, however. Stores in London and Dubai, for example, can see heavy traffic from Russia-based consumers. For now, those tourist flows don’t appear to be disappearing. A Dubai Tourist Board spokesman in Moscow said he hadn’t noticed a significant decline in holidaymakers from Russia in the second half of this year. In the first part of the year, 165,000 Russians visited Dubai, up 7 percent over last year.

As the holiday season approaches in Moscow, firms will be looking to shoppers such as Marina Yudenich for an indicator of their fortunes in Russia. Every season, Yudenich, a wealthy television presenter and author, picks up around 10 designer items.

“The financial crisis hasn’t changed that,” she says. “People are buying what they bought before.”

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Renzo Rosso, the Italian industrialist behind Diesel, has acquired a majority stake in the Dutch designer firm with ambitions to build it into one of the “top reference fashion houses of the future.”

Financial terms were not disclosed, but Rosso told WWD that he plans to make major investments to bolster the duo’s ready-to-wear business, add licensed products such as eyewear and jewelry and open freestanding stores in high-visibility locations.

“It’s a new chapter to start building on the brand and to focus on creativity,” said Rolf Snoeren who, with Viktor Horsting, began staging fashion performances in Paris in the Nineties, ultimately launching a couture collection in 1998 and rtw in 2000. “We needed to team up with a strong partner to realize our dreams.” …by fashionising