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Tamara Pogosian for Porsche…

August 13, 2010

Tamara Pogosian, logo t-shirtsTamara Pogosian is an Armenian fashion designer well known in the US. She is popular with her high quality luxury apparel for both women and men. Born in Yerevan, grown up in Moscow, and now living in NY, Tamara produces not only ready to wear collections every season, but also makes custom made craftsmanship couture pieces for special clients, manages the whole process for presenting her works at high-profile events.

Since the launch of her first collection in 2002, she has worked as free lance designer for brands like Calvin Klein, Liz Claiborne, DKNY Jeans, Ralph Lauren, Victoria Royal, Vera/Vera Wang and many other world known companies.

Tamara Pogosian for Porsche

Today she has her own company Tamara Pogosian LLC, based in NY and continues to bring her designs into life. As she said once at one of her interviews: «I had wanted to be part of this world, the “fashion world” since I was 12-years-old….. I hope that I will have the opportunity to dress more women & men worldwide because I am as passionate about designing as I was when I first started».


Tamara’s  works have been featured in many world known magazines and publications so far. Her spring-summer 2009 collection presented in NY was another proof of her talent and successful cooperation with a prestigious company Porsche.

Tamara Pogosian for Porsche Tamara Pogosian for Porsche
Tamara Pogosian for Porsche Tamara Pogosian for Porsche
Tamara Pogosian for Porsche Tamara Pogosian for Porsche
Tamara Pogosian for Porsche Tamara Pogosian for Porsche
Tamara Pogosian for Porsche Tamara Pogosian for Porsche

Designer: Tamara Pogosian
Makeup: Diana Manzanares
Hair: Gianina Contin
Photographer: Christel Bangsgaard

Natasha Poly Preview for Muse September

September 14, 2009

Natasha Poly for Muse Cover“Just when you thought we couldn’t possibly give you more Natasha Poly goodness we present her cover of Muse. Imagined by Riccardo Tisci and shot by Panos Yiapanis, the haunting shot captures Natasha at her most ethereal.” [Read more]

The September Issue released: Anna Wintour on documentary

September 1, 2009

September Issue, Anna WintourThe September Issue opened in New York this weekend, and unlike fashion magazines these days, it raked in a heap of money. The movie grossed $240,078 in six theaters, for an average of $40,013 per screen. That makes it the second-best per-theater average of any 2009 release, according to indieWIRE. It also makes it the fifth-best documentary debut in history, behind 1995 IMAX featurette Across the Sea of Time, Davis Guggenheim’s An Inconvenient Truth, Michael Moore’s Sicko, and Paul Provenza’s The Aristocrats. But this is just New York. Will our friends in the middle of the country share the same appetite for La Wintour when it opens in other markets after Labor Day? 

And even though Anna Wintour herself has probably seen the movie several times by now, with all the premieres and whatever private viewings she’s enjoyed, the editor–cum–movie star waited in line like a normal person to buy a ticket and see the movie in the theater. Gawker has a picture of her waiting in line, wearing cropped skinny jeans, beige flat loafers, sunglasses, and her perfectly tailored Fashion’s Night Out T-shirt. Anna Wintour: queen of fashion, borough visitor, and now guerrilla marketer! Maybe she’ll hand out Fashion’s Night Out flyers in Times Square during her lunch break? Twitter? She really is one of the people.

source NYmag

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Eva Mendes – again naked, again – Calvin Klein

June 17, 2009

Eva Mendes, Calvin Klein Underwear campaign, shot by Steven KleinCalvin Klein Jeans was singled out by the media on Tuesday for its provocative billboard at the corner of Houston and Lafayette streets in Manhattan, which show a seminude threesome. It’s the kind of media attention the brand thrives on, but soon it will be out with the old ads and in with the new — and for fall, the campaign includes actress Eva Mendes and Jamie Dornan. Steven Klein shot the duo in, true to form, racy new black-and-white images for Jeans and Calvin Klein Underwear. In addition to billboards, there will be Jeans ad inserts in the August issues of Lucky, Elle and GQ, and the September issue of Vanity Fair, as well as cover gatefolds in W, Nylon, Details and Interview. Eva Mendes, Calvin Klein Underwear campaign, shot by Steven Klein For women and men’s underwear, four-page ad units will run in In Style and GQ. Mendes has developed close ties to the company, adding the new Underwear and Jeans campaigns to her work in Calvin Klein Secret Obsession and the current Underwear campaign. Dornan has worked with the brand for years, previously alongside Natalia Vodianova in fall 2004 and Kate Moss in fall 2006. He’s also in the new Calvin Klein white label ads, with model Edita. [Read more]

Fashion covers sell Celebs

April 10, 2009

Victoria Beckham for Elle was one of the best-selling magazine covers of 2008.

COVERING THE WINNERS AND LOSERS: Beyond the cover lines and the fashion credits, there’s that celebrated face that can make or break a magazine’s newsstand sales. And if that face is a brunette with a handsome husband and a family the size of a farm team — or wife of an international soccer star — chances are she helped sell the most magazines last year. [Read more]

Swarovski Time

March 26, 2009

swarovski watchSwarovski is crystalizing time. The Austrian crystal house and accessories firm is introducing a collection of watches at Basel, with high expectations that it will be the firm’s next big thing. Hitting stores this summer in high-end watch boutiques and in over 1,500 Swarovski shops around the world, Swarovski watches are expected to garner between $80 million and $100 million in sales over the next five years.

Swarovski is no stranger to the watch category. About 10 years ago, the firm launched a collection of fashion watches, but considered it a supplement to the jewelry as opposed to a standalone product.

“When we entered the category the first time we saw relative success, but only distributed them in our own stores,” said Robert Buchbauer, global leader of Swarovski’s Consumer Goods Business. “The first collection was really  onsidered an add-on to existing jewelry products and they sold pretty well. But then we said, ‘What if we really played by the rules of the watch industry in the future and came up with a nice, credible collection for independent watch distribution?’ Our brand is definitely capable of carrying the category forward and what we have now we’re very confident about.”

The centerpiece of the line is the Octea Sport, a stainless steel sporty style with a quartz calibre movement. Each piece features crystal facets and accents for which the brand is known. Swarovski is banking on the accessible price points, ranging between $500 and $1,000, noting its relatively untapped place within the category.

“We entered a range where you do not see too many offerings, we did thorough research and it’s a nice, wide place to be, which is great especially in this economy,” Buchbauer said.

©wwd.com

Fashion civilization crisis by McQueen

March 13, 2009

Alexander McQueenAlexander McQueen may be the last designer standing who is brave or foolhardy enough to present a collection that is an unadulterated piece of hard and ballsy showmanship. The heated arguments that broke out afterward were testament to that. There were those who found his picture of women with sex-doll lips and sometimes painfully theatrical costumes ugly and misogynistic. Others—mainly young spectators who haven’t been thrilled by the season’s many sensible pitches to middle-aged working women—were energized by the sheer spectacle, as well as the couture-level drama in the execution of the clothes. [Read more]

Christian Dior vs financial crisis

March 6, 2009

Christian Dior vs financial crisis
Christian Dior vs financial crisis

According to Dior president and chief executive officer Sidney Toledano, the crisis will only speed up a trend the French firm already spied: a widening gulf between ultraluxury players and also-rans.

“What we have done the last two years is consolidate our position at the summit of the luxury pyramid,” Toledano said. “It was the right choice. You either choose to be at the top, or down.”

Dior was prescient in another way: In marking its 60th anniversary last year, the fashion house and its couturier, John Galliano, tuned into the house’s codes — from the famous “bar” jacket to the cane-work print — and turned up the volume on its heritage via products and advertising. In the midst of a glut of “It” bags and shoes, “we were foreseeing that the customer might be saturated with the offer, and that they would at one point return to the strong players,” Toledano said in an interview in Dior’s stately gray offices on the Avenue Montaigne. “I think the crisis will accelerate this momentum.” [Read more]

Financial crisis vs Moscow Luxury

February 6, 2009

Russian Luxury Market vs Financial CrisisThe financial crisis is sending a chill through Moscow’s once red-hot retail scene.

“We’ve noticed a 30 to 40 percent fall in sales,” said Irina Bytchkova, the manager of a Celine store being renovated.

Other firms say once-explosive growth has simply leveled off. “At the moment, there’s no decline in sales. We’re flat, there’s no movement up or down,” Alla Verber, vice president of prominent franchiser Mercury Distributor, said of the upscale Tsum department store, which Mercury also runs. She added: “We’re going to be less aggressive in spring-summer. We’ll decrease our orders by 20 percent.”

A Tom Ford store scheduled to open this year has been delayed, but Lisa Schiek, director of communications for the firm, said it was unconnected to the financial crisis. [Read more]

Diesel buys Viktor & Rolf

July 26, 2008

Who knows if this will be a bad move for them – but right now, it can only make them bigger and help them through a difficult economy in 2009:

Renzo Rosso, the Italian industrialist behind Diesel, has acquired a majority stake in the Dutch designer firm with ambitions to build it into one of the “top reference fashion houses of the future.”

Financial terms were not disclosed, but Rosso told WWD that he plans to make major investments to bolster the duo’s ready-to-wear business, add licensed products such as eyewear and jewelry and open freestanding stores in high-visibility locations.

“It’s a new chapter to start building on the brand and to focus on creativity,” said Rolf Snoeren who, with Viktor Horsting, began staging fashion performances in Paris in the Nineties, ultimately launching a couture collection in 1998 and rtw in 2000. “We needed to team up with a strong partner to realize our dreams.” …by fashionising

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