November 30, 2010

“Fashion Road: Dialogue across Borders” is a two year collaborative project through which fashion designers from Armenia and Europe will look into the past for ideas and inspiration. They will study traditional costumes of Armenia, UK, Germany, Romania, Denmark and Czech Republic, explore the role of those costumes in contemporary society, and how people associate those costume with their national identity and heritage. Key to this project will be for the designers to view clothing in a cultural context and use modern technologies and approaches to present their interpretation of the countries’ culture and identity.

The British Council has already started the recruitment of the Armenian fashion designers. Armenian designers will be selected through an open competition on merit bases. You can find information about the selection criteria and processes here.

The project will be officially launched in May with an international seminar followed by the residency programmes in Armenia for the European designers and in Europe for the Armenian designers. The designers will be paired to work together to prepare their collections which will contextualise the cultural heritage, values and traditions of the participating countries which they explored during their residencies. The collection will be put into an exhibition which will be launched in Yerevan and tour in 4 regions of Armenia and in the participating European countries.

The collection prepared by the designers will raise understanding and appreciation of European cultural values and identity among the Armenian public as well as the Armenian cultural history and heritage among Europeans. It will also serve as a forum for discussions about the importance of cross-cultural cooperation and exchange as well as the fusion of cultural traditions and heritage with modern trends and technological developments for more creative and innovative approaches in fashion.

The project received the support of the European Union through the Culture Fund.

For the first time members of EUNIC (European Union National Institutes for Culture) – the British Council, Goethe-Institute, Institutul Cultural Român, the Danish Cultural Institute, the Czech Centres will implement a joint project in Armenia. The partner in Armenia is the Armenian Fashion Council.

Elite Life Fair in Yerevan…

June 17, 2009

elite life fair in YerevanFirst time in Yerevan will be organised an Elite Life fair, where will be presented the luxury market of Armenia.

“The aim of fair, by organizers, is to get in one place the companies which provide expensive products and services and in a deserving way introduce them to the customers.” The organazier of the event is Elite Life company. The fair will take place in Golden Palace Hotel, and will last two days. First day the entrance is only by invitations, “Invites are  the whole Armenian high society and financially well-to-do people who really value the luxury and sophistication”. Others should buy tickets for entrance for the second day.

The participating brands are such as: Nissan, Volvo, Range Rover, Porsche, Mercedes-Benz, Swarovski, Davidoff, Pernod Ricard Armenia Ararat.

We think at this crisis situation for  luxury market all over the world this is needed Fair. We wish success to the organizers, and advise – the secret of crisis resistance is the apt targeting of consumers and being fair.

Fashion civilization crisis by McQueen

March 13, 2009

Alexander McQueenAlexander McQueen may be the last designer standing who is brave or foolhardy enough to present a collection that is an unadulterated piece of hard and ballsy showmanship. The heated arguments that broke out afterward were testament to that. There were those who found his picture of women with sex-doll lips and sometimes painfully theatrical costumes ugly and misogynistic. Others—mainly young spectators who haven’t been thrilled by the season’s many sensible pitches to middle-aged working women—were energized by the sheer spectacle, as well as the couture-level drama in the execution of the clothes. [Read more]

Wedding Collection 2008 by Lilit Margaryan

July 10, 2008

Wedding Collection 2008 by Lilit MargaryanWith the support of Armenian Fashion Council, fashion designer Lilit Margaryan has organized the photo session of her new Wedding Collection 2008.

Dresses in the new collection are both ingenuously romatic and glamourous, flirty and dramatic, saturated with handbeading, lace embelisshment, 3D florals and sophisticated draping. Full skirts with sheer lace corsetry have some retro sense, elegant body cons with extra long trains remind of a mermaid. From snow white to creamy, pearly and peachy colours the fabrics are enreached with decorative ornamentation. Bridals are layered and sculptures in imaginary shapes while evening gowns, in silver, black, turquoise, are curvilinear, accentuating eternal femininity peculiar Lilit’s designs.

Photo session took place at Golden Palace Hotel’s Presidential Suite, and we want to thank the management of the hotel for their support and patience.

Golden Palace

The Wedding Collection: images © of Armenian Fashion Council