Elite Life Fair in Yerevan…

First time in Yerevan will be organised an Elite Life fair, where will be presented the luxury market of Armenia.

“The aim of fair, by organizers, is to get in one place the companies which provide expensive products and services and in a deserving way introduce them to the customers.” The organazier of the event is Elite Life company. The fair will take place in Golden Palace Hotel, and will last two days. First day the entrance is only by invitations, “Invites are  the whole Armenian high society and financially well-to-do people who really value the luxury and sophistication”. Others should buy tickets for entrance for the second day.

The participating brands are such as: Nissan, Volvo, Range Rover, Porsche, Mercedes-Benz, Swarovski, Davidoff, Pernod Ricard Armenia Ararat.

We think at this crisis situation for  luxury market all over the world this is needed Fair. We wish success to the organizers, and advise – the secret of crisis resistance is the apt targeting of consumers and being fair.

Eva Mendes – again naked, again – Calvin Klein

Calvin Klein Jeans was singled out by the media on Tuesday for its provocative billboard at the corner of Houston and Lafayette streets in Manhattan, which show a seminude threesome. It’s the kind of media attention the brand thrives on, but soon it will be out with the old ads and in with the new — and for fall, the campaign includes actress Eva Mendes and Jamie Dornan. Steven Klein shot the duo in, true to form, racy new black-and-white images for Jeans and Calvin Klein Underwear. In addition to billboards, there will be Jeans ad inserts in the August issues of Lucky, Elle and GQ, and the September issue of Vanity Fair, as well as cover gatefolds in W, Nylon, Details and Interview.  For women and men’s underwear, four-page ad units will run in In Style and GQ. Mendes has developed close ties to the company, adding the new Underwear and Jeans campaigns to her work in Calvin Klein Secret Obsession and the current Underwear campaign. Dornan has worked with the brand for years, previously alongside Natalia Vodianova in fall 2004 and Kate Moss in fall 2006. He’s also in the new Calvin Klein white label ads, with model Edita. [Read more]